Brevo

· #153 most-used

Email, SMS, and CRM — your agent sends it all

EmailMarketingCRMCommunicationAutomation

Brevo is an all-in-one marketing platform covering transactional email, SMS, campaign automation, and a built-in CRM — the full communication stack in one API. Connect it to Actionist and your agent can create and upsert contacts, fire transactional emails via templates, log behavioural events, and react to delivery, click, and bounce signals in real time. The result: personalised messages go out the moment something happens in your product, CRM, or data pipeline — with zero manual queueing.

Average time saved
11 hours
per person · per month
1 workdays back

Eliminates manual work. Automating contact creation, transactional sends, bounce suppression, and list management eliminates the manual export-import cycle teams run between their product database and Brevo every week.

Schedule

What your Brevo agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
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Thu
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1p
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Multi-app workflows

Brevo × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~37 hrsSaved / week
6Personas served
For customer success
Featured4 apps

Churn signal to rescue sequence in 60 seconds

When a customer sends a cancellation email to your support inbox, your agent reads their Brevo contact for engagement history, tags them as churn-risk, fires a personalised retention offer email via Brevo, alerts the CSM in Slack, and books a rescue call on Google Calendar — the entire response chain runs before a human has opened the ticket. Customers feel heard instantly; your team gets context before they pick up the phone.

~8 hrs / week

Time saved for your team — every week, on autopilot

The flow
Trigger·When a cancellation or 'want to cancel' email arrives in the support Gmail inbox
Result
Send personalised retention offer email templateNotify CSM with contact details and churn risk scoreBook 30-minute rescue call for next business day
The win
Saved per run
45 min
Runs / week
~10×
Every at-risk account gets a response in under a minute
Driven byCustomer Support Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    19 min / week
    Manual deal email logging

    Sales reps copy-paste deal-stage updates into Brevo contact notes by hand after every CRM stage change.

    Sales Agent
    0 min
    Agent syncs deal events automatically

    When a deal advances in HubSpot, the agent logs a Brevo event and updates the contact attribute instantly — no rep involvement required.

  • Marketing
    14 min / week
    Contact import before every campaign

    Marketers manually export a CSV from the CRM, clean it, and import it into Brevo before each campaign send.

    Marketing Agent
    0 min
    Agent keeps lists current in real time

    Contacts are upserted into Brevo the moment they qualify — no exports, no imports, no stale lists on send day.

  • Customer Support
    19 min / week
    Bounced-email triage

    Support agents check Brevo daily for hard bounces, then manually update the CRM and notify account owners one-by-one.

    Customer Support Agent
    0 min
    Agent suppresses and flags bounces instantly

    When a hard bounce fires, the agent suppresses the address in Brevo, flags the CRM contact, and notifies the account owner in Slack — before the next send.

  • Human Resources
    8 min / week
    New hire welcome email queuing

    HR manually adds new hires to Brevo and triggers welcome and policy emails on their start date.

    Human Resources Agent
    0 min
    Agent enrols and emails on day one

    When a new hire's record is created in the HR system, the agent creates their Brevo contact and sends the Day 1 welcome template within minutes of their start time.

  • Finance
    14 min / week
    Invoice email manual dispatch

    Finance manually sends invoice and payment confirmation emails via Brevo for each closed deal or subscription renewal.

    Finance Agent
    0 min
    Agent sends receipts on payment events

    When Stripe confirms a charge, the agent sends a Brevo transactional email with the invoice attached — reaching the customer before they can open a support ticket.

  • Operations
    30 min / week
    Unsubscribe cross-system suppression

    Ops teams manually propagate Brevo unsubscribes to every connected tool — CRM, data warehouse, helpdesk — to maintain compliant suppression lists.

    Operations Agent
    0 min
    Agent syncs opt-outs in seconds

    When a Brevo unsubscribe webhook fires, the agent updates every connected system simultaneously — CRM, Sheets, and helpdesk — with the opt-out timestamp.

  • Legal
    6 min / week
    GDPR deletion proof generation

    Legal manually documents each contact deletion request, then cross-checks Brevo to confirm the contact was removed before closing the ticket.

    Legal Agent
    0 min
    Agent deletes and timestamps automatically

    When a deletion request arrives, the agent removes the Brevo contact and appends a timestamped deletion receipt to the compliance log — audit trail complete.

+ 100s of other Brevo automations
Average monthly
11 hrs / person / month
Average monthly
11 hrs / person / month
Calculator

Calculate what your team saves

Team size
10 people
Hourly rate
$20 / hr
Hours saved / week
28
Hours saved / year
1,400
Annual ROI
$28,000

Based on Brevo's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.8 hrs / person / week of admin work automated.

Connect

How to plug Brevo into Actionist

Pick the connection method that suits your environment.

The fastest path to Brevo — install the MCP server once and your agent reaches contacts, deals, and sending APIs through a permissioned handshake with no tokens to rotate or store.

1
Open the Apps tab

Find Brevo in the Apps library and click Connect. MCP is selected by default.

2
Authorise in Brevo

Actionist opens Brevo's OAuth screen — log in and grant the requested scopes (contacts, campaigns, transactional, and CRM) to the Actionist MCP server.

3
Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

22 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

10 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Brevo

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.
MCP servers

MCP servers that work with Brevo

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.
FAQs

Questions about Brevo + Actionist

How do I connect Brevo to Actionist?
Open the Apps tab, find Brevo, and click Connect. The recommended path is MCP — Actionist guides you through Brevo's OAuth screen where you grant access to contacts, campaigns, transactional sending, and CRM. If you prefer a manual API key instead, head to Brevo → avatar menu → SMTP & API → API Keys, generate a key, and paste it into Actionist's API key field. Either method takes under two minutes.
Which Brevo objects can the agent read and write?
Your agent has full access to Contacts (create, read, update, delete, search, upsert), Companies (add, update, find, delete), Deals (add, update, find, delete), Associations between those objects, and Email sending (Send, Send Template, Send Transactional Email). It can also fire behavioural Events against contacts and send Transactional SMS. The complete list of 22 actions covers every major Brevo resource.
What API key permissions does Actionist need?
If you're using API key auth rather than MCP, generate a Brevo API key with full access — Brevo's API keys are not scope-restricted, so one key covers contacts, campaigns, transactional, and CRM. Store it in Actionist's credential vault; never hard-code it in a workflow. Rotate the key in Brevo's SMTP & API settings and update it in Actionist whenever your security policy requires.
Can the agent send emails using my existing Brevo templates?
Yes — the Send Template action fires any of your saved Brevo email templates by template ID. Pass dynamic values (recipient name, order ID, magic link, expiry date) as template variables and Brevo injects them into the designed layout. Use Send Transactional Email for full HTML control without a saved template, or Send for plain one-off messages where design isn't the priority.
Can I combine Brevo with other apps in the same workflow?
Absolutely — multi-app workflows are the point. Common patterns: HubSpot deal closes → agent sends Brevo transactional email + creates Google Calendar follow-up; Stripe payment → agent fires Brevo receipt email + appends to Google Sheets revenue log; Brevo hard bounce → agent flags HubSpot contact + notifies Slack. Any Actionist-connected app can be chained with Brevo actions or triggers.
How do I avoid creating duplicate Brevo contacts?
Use the Create or Update action (or Contact Create or Update for the General resource) instead of bare Create. Both upsert by email address — if the contact exists, Brevo updates it; if not, it creates a new record. For conditional logic, use Search Contact first, then branch: route found contacts to Update, not-found to Create. This pattern eliminates duplicates even when multiple workflows run concurrently.
What trigger events can the agent react to?
Ten triggers are available: Email blocked, New Campaign Status, Email clicked, Link Clicked (webhook), Email deferred, Contact Added, Email delivered, Contact Subscribed to Specific List(s) (webhook), Email hard bounce, and Contact Unsubscribed (webhook). Webhook-based triggers — Link Clicked, Contact Subscribed, Contact Unsubscribed — fire with sub-second latency. General triggers poll Brevo's event API on your configured schedule.
How do I prevent a trigger loop when my agent updates a contact?
Two safeguards work together. First, use a condition node to check an attribute the agent writes (e.g. 'processed_by_actionist = true') before acting — skip runs where the flag is already set. Second, scope your trigger to specific list IDs or event types rather than 'all contacts'; the agent's updates won't qualify as a trigger if they don't match the filter. For Contact Added or Contact Subscribed triggers, also check that the originating source isn't your Actionist API key before proceeding.