Iterable

Logs a named behavioral event — like 'Checkout Started' or 'Feature Activated' — against a user profile so journey triggers and segmentation can react to it.

Upserts a user record in Iterable — creating it if new or merging fields if the email already exists — keeping profile data and custom attributes current for personalization.

Permanently removes a user record from Iterable, suppressing all future messaging — typically used to honour GDPR deletion requests or remove test accounts.

Retrieves the full Iterable profile for a single user by email or userId, returning all stored attributes, subscription statuses, and channel preferences.

Subscribes a user to a static Iterable list, making them eligible for any campaign that targets that list — useful for cohort-based or one-time sends.

Unsubscribes a user from a specific static list, stopping any list-targeted campaigns from reaching them without affecting their other subscriptions or channel preferences.

Fetches the custom data fields stored on an Iterable user profile — such as plan tier, lifecycle stage, or product usage metrics — for use in downstream logic or personalization decisions.

Marks a user as subscribed to a specific Iterable list or channel, restoring messaging eligibility after a prior unsubscribe without overwriting other subscription flags.

Removes a user's subscription from one specific list, pausing sends for that list only — leaving all other subscription statuses and channel opt-ins intact.

Returns a paginated list of Iterable campaigns — including names, types, status, and send dates — so you can audit, report on, or select campaigns programmatically.

Retrieves engagement statistics for a specific Iterable campaign — including sends, opens, clicks, bounces, and unsubscribes — enabling data-driven decisions on follow-up sequencing.

Dispatches an immediate, data-merged transactional email — such as a receipt, password reset, or order confirmation — to a single user using a pre-built Iterable template.

Enrols a specific user into an Iterable workflow journey at its entry point, starting a multi-step messaging sequence driven by the workflow's logic and timing rules.

Records a user's explicit consent decisions — opt-in or opt-out — on specific message types or channels in Iterable, keeping compliance data current across email, SMS, and push.

Retrieves a chronological log of events, campaign interactions, and message history for a user, giving a complete picture of their engagement timeline in Iterable.

Fires when a recipient opens an Iterable campaign or transactional email; can be filtered to a specific campaign ID or template.

Fires when a user clicks a tracked link inside an Iterable email; can be scoped to a specific URL or campaign to capture high-intent signals.

Fires when an Iterable email delivery fails — hard or soft bounce — allowing immediate remediation before the address is auto-suppressed.

Fires when a user subscribes to an Iterable list or channel for the first time, marking the moment consent is captured and the welcome journey can begin.

Fires when a user unsubscribes from a list or all marketing communications in Iterable, enabling immediate downstream suppression and optionally triggering a save-the-subscriber flow.

Fires each time a user advances into a new step of an Iterable workflow journey, enabling real-time orchestration of external actions in response to journey progression.