Attio

Attio

· #163 most-used

The CRM that acts before you ask

CRMSalesAnalyticsProductivityAutomation

Attio is a fully customisable, data-driven CRM built for modern revenue teams who need relationship intelligence, not just a contact database. Connect it to Actionist and your agents can create and update records, react to webhook events the moment a deal stage changes, log call notes, manage pipeline list entries, and assign tasks — all without leaving the tools your team already lives in. The result: a CRM that doesn't wait to be updated.

Average time saved
10 hours
per person · per month
1 workdays back

Eliminates manual work. Eliminates manual CRM data entry, post-meeting note logging, and pipeline hygiene tasks that interrupt reps multiple times per day.

Schedule

What your Attio agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
TueThu
Tue
Wed
Thu
7a
8a
9a
10a
11a
12p
1p
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6p
Multi-app workflows

Attio × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~59 hrsSaved / week
6Personas served
For customer success
Featured4 apps

New customer onboarded in 90 seconds

When a new customer email arrives confirming their contract signature, the agent reads their full company record from Attio — deal value, product tier, assigned CSM — then creates a 'Customer' list entry with the go-live date and onboarding tier, posts the account context in a dedicated Slack channel, and drops a kickoff call invite on Google Calendar. Every step that used to take a CSM 45 minutes of copy-paste now completes before they finish reading the email.

~9 hrs / week

Time saved for your team — every week, on autopilot

The flow
Trigger·When a contract-signed confirmation email arrives in the shared inbox
Result
Create list entry in Customer Onboarding pipelinePost account context to #onboarding channelSchedule kickoff call with CSM and key contacts
The win
Saved per run
45 min
Runs / week
~12×
Zero dropped onboarding steps
Driven byCustomer Support Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    18 min / week
    Pipeline hygiene manually

    Reps spend 18 minutes per week scrubbing stale deals, updating stages, and tagging no-shows by hand before the Monday pipeline call.

    Sales Agent
    0 min
    Agent flags stale deals automatically

    Every Friday the agent scans for deals with no activity in 10 days, creates follow-up tasks, and posts the stale list to Slack so Monday's pipeline call starts with the data already done.

  • Marketing
    13 min / week
    Lead import and dedup

    After every event or webinar, the marketing team manually deduplicates 50–200 leads against the CRM before enriching and routing them — a 13-minute weekly chore per campaign.

    Marketing Agent
    0 min
    Agent dedupes and enriches on import

    The agent runs Find records against each incoming email, upserts the Attio record with firmographic data, and pushes net-new leads to the HubSpot sequence — clean data the moment the CSV lands.

  • Customer Support
    18 min / week
    Post-call note entry

    CSMs copy call summaries from their notes app into Attio contact records 3–5 times per week — 18 minutes of context transfer that adds no new thinking.

    Customer Support Agent
    0 min
    Agent logs note immediately after call

    When a calendar event ends, the agent creates a structured note on the Attio company record with outcome, action items, and next step date — the CSM's next check-in opens to a pre-populated record.

  • Human Resources
    7 min / week
    Candidate pipeline updates

    Recruiters manually update candidate stage and interview notes in Attio after each round — 7 minutes per candidate per week across an active pipeline.

    Human Resources Agent
    0 min
    Agent updates stage and logs feedback

    When an interview calendar event ends, the agent updates the candidate list entry to the next stage, attaches the interviewer's Notion feedback page to the record, and creates a 'Decision' task — the pipeline advances without a manual update.

  • Finance
    13 min / week
    Renewal ARR reconciliation

    Finance pulls renewal dates from Attio, cross-checks them against Stripe subscriptions, and updates the forecast sheet every two weeks — a 13-minute reconciliation per cycle.

    Finance Agent
    0 min
    Agent builds renewal forecast automatically

    On the first Monday of each month the agent queries Attio for renewals in the next 30 days, checks health scores, and posts an ARR-at-risk breakdown in Slack — the forecast is done before finance opens their laptop.

  • Operations
    25 min / week
    Cross-system CRM sync

    Ops teams manually sync Attio records to HubSpot, update the import Google Sheet, and reconcile field mismatches — 25 minutes per week of data wrangling that nobody wants to own.

    Operations Agent
    0 min
    Agent syncs records across systems

    The agent monitors record-updated webhooks from Attio and pushes field changes to HubSpot and the ops tracker in real time — cross-system sync happens continuously, not in weekly batches.

  • Legal
    6 min / week
    Contract milestone logging

    Legal manually creates Attio notes for signed contracts, NDA completions, and renewal milestones — 6 minutes per event, several times per week.

    Legal Agent
    0 min
    Agent logs contract milestones on sign

    When a DocuSign envelope is completed, the agent creates a note on the Attio company record with the document type, signer, and signed date — the legal trail is in the CRM before the PDF lands in the inbox.

+ 100s of other Attio automations
Average monthly
10 hrs / person / month
Average monthly
10 hrs / person / month
Calculator

Calculate what your team saves

Team size
10 people
Hourly rate
$20 / hr
Hours saved / week
25
Hours saved / year
1,250
Annual ROI
$25,000

Based on Attio's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug Attio into Actionist

Pick the connection method that suits your environment.

The fastest path. Install the Attio MCP server in one click; the agent reaches your workspace through a permissioned OAuth handshake with read and write access to all your records, lists, and tasks — no tokens to rotate.

1
Open the Apps tab

Find Attio in the Apps library and click Connect. MCP is selected by default.

2
Authorise in Attio

You'll be redirected to Attio's OAuth flow. Sign in with your Attio account and grant Actionist access to the workspaces you want the agent to operate in.

3
Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

15 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

7 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Attio

Reusable agent skills that work well alongside this app.

Attio

Manages Attio CRM records, lists, tasks, and notes via the REST API with OAuth authentication — create, read, update, and delete any person, company, or custom object.

MCP servers

MCP servers that work with Attio

Connect Actionist to MCP servers built for or around this app.

kesslerio-attio-mcp-server
Official

Official MCP server for Attio — full read/write access to contacts, companies, deals, tasks, and pipelines via natural language.

kesslerio-attio-mcp-server-beta
Official

Beta release of the official Attio MCP server — latest features and workflow primitives for Attio's data model.

hmk/attio-mcp-server

Community MCP server for Attio — manage records and notes in your CRM workspace via the Attio REST API.

FAQs

Questions about Attio + Actionist

How does Actionist connect to my Attio workspace?
The recommended path is MCP — click Connect in the Apps tab, authorise via Attio's OAuth flow, and the agent gets permissioned access to your records, lists, and tasks in under a minute. If you prefer a direct API token, generate one in Attio Settings → API and paste it into the API Token method. Both paths support the same full set of read and write operations.
Which Attio objects can the agent read and write?
The agent can create, update, read, and delete people records, company records, list entries (any list — pipeline, customer, partner, custom), tasks, notes, and storage locations. It covers every standard Attio object type. Custom object types created in your workspace are accessible via Find records and Update record using the object type name.
What webhook triggers are available for automations?
Attio fires webhooks for seven events: record created, record updated, record deleted, list entry created, list entry updated, list entry deleted, and task created. Each event carries the full object payload, so the agent can read changed fields, filter on specific attribute values (e.g. only react when stage changes to 'Closed Won'), and route accordingly — without polling.
How do I avoid trigger loops when my agent updates records?
Two safeguards work in combination: first, set a condition step in your workflow that checks whether the incoming webhook was triggered by a known agent-owned field (e.g. 'Health Score written by Actionist agent') — if true, skip processing. Second, use Attio's provenance metadata — updates the agent writes include a source tag you can filter on, so you can explicitly exclude agent-originated changes from re-triggering the same automation.
Can the agent work with custom objects and lists I've created?
Yes. Attio's API exposes all workspace-defined objects and lists by their slug. Use Find records with the object type slug (e.g. 'partnerships') or Find list entries with your list name to query custom structures. Create record and Create list entry accept any object type. If you're unsure of your slug, run a Find records query in the agent chat and it will return the available object types in the workspace.
What API rate limits should I plan around for high-volume automations?
Attio's API enforces rate limits at the workspace level — the standard limit is around 1,000 requests per minute on paid plans. For bulk imports or daily sweeps processing hundreds of records, the agent batches requests with short delays between calls. If you're running a campaign that touches thousands of records in a single workflow run, test with a subset first and check the Attio API dashboard for rate limit headers in the response.
Does disconnecting Attio affect my CRM data?
Disconnecting Actionist from Attio revokes the agent's API access — no records are deleted and no data leaves Attio. Any notes, tasks, or record updates the agent wrote remain in your CRM exactly as created. Active webhooks that were routing to Actionist will stop firing, so if you have trigger-based workflows that depend on them, disable those workflows before disconnecting to avoid silent failures.
Can I schedule Attio reporting runs — weekly pipeline reviews, monthly forecasts?
Yes. Use the Calendar agent type to define a recurring schedule (e.g. every Monday at 08:00, every first of the month) and combine it with Find list entries to query pipeline state at that moment. The agent runs the query, formats the results, and posts them to Slack, writes them to a Google Sheet, or creates a Notion page — whichever output fits your reporting workflow. Schedules run reliably even when you're not at your desk.