
Keap
· #232 most-usedThe CRM that turns small-business contacts into customers
Keap is a CRM, marketing automation, and e-commerce platform built specifically for small businesses managing the full customer lifecycle — from first lead capture through invoice and renewal. Connect it to Actionist and your agents can create and tag contacts, send emails, generate invoices, manage ecommerce orders, and react to webhooks in real time. The result: every lead gets followed up, every payment gets chased, and your team stays focused on conversations rather than data entry.
Eliminates manual work. Agents eliminate the manual CRM updates, tag applications, invoice creation, and follow-up task logging that small sales and marketing teams repeat dozens of times per week in Keap.
What your Keap agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
Keap × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
New contact to full onboarding in 60 seconds
When a welcome email triggers in Gmail for a new Keap customer, the agent retrieves the contact's full record, creates a personalised onboarding task in Keap, pings the CSM in Slack with the account overview, and drops a 30-day check-in event on Google Calendar — before the CSM has even read the notification. Every new customer gets a structured first week without anyone manually coordinating the handoff.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales23 min / weekManual contact tagging
Reps apply tags by hand after each call or form submission, with no consistency or speed guarantee.
Sales Agent0 minAgent tags on every triggerThe agent applies the correct Keap tag the instant a deal stage changes, form submits, or email reply arrives — zero rep CRM time.
- Marketing17 min / weekSegment export prep
Marketer filters contacts in Keap, exports a CSV, uploads to the email tool, and checks for duplicates every campaign cycle.
Marketing Agent0 minAgent builds the segment liveThe agent retrieves filtered Keap contacts and passes the list directly to the email platform with no CSV, no upload, no manual deduplication.
- Customer Support23 min / weekCRM note after every call
Support reps manually type a call summary into the Keap contact note after each interaction, adding 4–6 minutes per ticket.
Customer Support Agent0 minAgent logs the summary instantlyThe agent transcribes the call, writes the summary to the Keap contact note, and flags any escalation keywords — before the rep hangs up.
- Human Resources9 min / weekNew-hire contact setup
HR manually creates the employee contact in Keap and applies the relevant tags for internal communication sequences each time someone joins.
Human Resources Agent0 minAgent creates and tags on hireThe agent creates the Keap contact, applies onboarding tags, and starts the welcome sequence the moment an HRIS trigger fires — no manual CRM step.
- Finance17 min / weekInvoice creation per client
Finance manually creates Keap invoices for each billing cycle, adding the right products and sending them one by one.
Finance Agent0 minAgent invoices at the right momentThe agent creates and sends Keap invoices automatically when a milestone, renewal date, or deal-close event fires — no manual billing run needed.
- Operations33 min / weekCross-system contact sync
Ops team manually exports contacts from Keap and re-imports into connected tools to keep systems aligned after campaigns or data loads.
Operations Agent0 minAgent syncs in real timeThe agent upserts contacts across Keap and connected tools the moment a record changes, keeping every system current without a scheduled export.
- Legal8 min / weekConsent record documentation
Legal manually checks Keap notes and email logs to verify when and how a contact gave marketing consent for compliance audits.
Legal Agent0 minAgent timestamps consent eventsThe agent creates a Keap note with a precise consent timestamp whenever a contact opts in, giving legal an auditable trail without any manual record-keeping.
Calculate what your team saves
Based on Keap's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.3 hrs / person / week of admin work automated.
How to plug Keap into Actionist
Pick the connection method that suits your environment.
The fastest path to Keap. Actionist's MCP server connects through a secure OAuth handshake — no API tokens to generate, rotate, or store. Your contacts, tags, invoices, and orders are available to the agent the moment you authorise.
Find Keap in the Apps library and click Connect. MCP is selected by default.
You'll be redirected to Keap's OAuth consent screen. Log in with your Keap account and grant Actionist the requested permissions for contacts, tags, invoices, and orders.
Actionist runs a read-only call to verify the handshake. You're ready.
43 actions your agent can call
Read and write operations available to your Actionist agent.
10 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
Skills that pair with Keap
Reusable agent skills that work well alongside this app.
MCP servers that work with Keap
Connect Actionist to MCP servers built for or around this app.