Keap

Keap

· #232 most-used

The CRM that turns small-business contacts into customers

CRMSalesMarketingEmailFinanceEcommerceAutomation

Keap is a CRM, marketing automation, and e-commerce platform built specifically for small businesses managing the full customer lifecycle — from first lead capture through invoice and renewal. Connect it to Actionist and your agents can create and tag contacts, send emails, generate invoices, manage ecommerce orders, and react to webhooks in real time. The result: every lead gets followed up, every payment gets chased, and your team stays focused on conversations rather than data entry.

Average time saved
13 hours
per person · per month
≈ 2 workdays back

Eliminates manual work. Agents eliminate the manual CRM updates, tag applications, invoice creation, and follow-up task logging that small sales and marketing teams repeat dozens of times per week in Keap.

Schedule

What your Keap agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Agents
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12p
1p
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Multi-app workflows

Keap × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~57 hrsSaved / week
6Personas served
For customer success
Featured4 apps

New contact to full onboarding in 60 seconds

When a welcome email triggers in Gmail for a new Keap customer, the agent retrieves the contact's full record, creates a personalised onboarding task in Keap, pings the CSM in Slack with the account overview, and drops a 30-day check-in event on Google Calendar — before the CSM has even read the notification. Every new customer gets a structured first week without anyone manually coordinating the handoff.

~15 hrs

Time saved for your team — every week, on autopilot

The flow
Trigger·When a new customer welcome email is detected in Gmail
Result
Create onboarding task assigned to CSMPost account overview to #cs-new-accountsCreate 30-day check-in event for CSM
The win
Saved per run
45 min
Runs / week
~20×
Zero dropped onboarding steps
Driven byCustomer Support Agent
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    23 min / week
    Manual contact tagging

    Reps apply tags by hand after each call or form submission, with no consistency or speed guarantee.

    Sales Agent
    0 min
    Agent tags on every trigger

    The agent applies the correct Keap tag the instant a deal stage changes, form submits, or email reply arrives — zero rep CRM time.

  • Marketing
    17 min / week
    Segment export prep

    Marketer filters contacts in Keap, exports a CSV, uploads to the email tool, and checks for duplicates every campaign cycle.

    Marketing Agent
    0 min
    Agent builds the segment live

    The agent retrieves filtered Keap contacts and passes the list directly to the email platform with no CSV, no upload, no manual deduplication.

  • Customer Support
    23 min / week
    CRM note after every call

    Support reps manually type a call summary into the Keap contact note after each interaction, adding 4–6 minutes per ticket.

    Customer Support Agent
    0 min
    Agent logs the summary instantly

    The agent transcribes the call, writes the summary to the Keap contact note, and flags any escalation keywords — before the rep hangs up.

  • Human Resources
    9 min / week
    New-hire contact setup

    HR manually creates the employee contact in Keap and applies the relevant tags for internal communication sequences each time someone joins.

    Human Resources Agent
    0 min
    Agent creates and tags on hire

    The agent creates the Keap contact, applies onboarding tags, and starts the welcome sequence the moment an HRIS trigger fires — no manual CRM step.

  • Finance
    17 min / week
    Invoice creation per client

    Finance manually creates Keap invoices for each billing cycle, adding the right products and sending them one by one.

    Finance Agent
    0 min
    Agent invoices at the right moment

    The agent creates and sends Keap invoices automatically when a milestone, renewal date, or deal-close event fires — no manual billing run needed.

  • Operations
    33 min / week
    Cross-system contact sync

    Ops team manually exports contacts from Keap and re-imports into connected tools to keep systems aligned after campaigns or data loads.

    Operations Agent
    0 min
    Agent syncs in real time

    The agent upserts contacts across Keap and connected tools the moment a record changes, keeping every system current without a scheduled export.

  • Legal
    8 min / week
    Consent record documentation

    Legal manually checks Keap notes and email logs to verify when and how a contact gave marketing consent for compliance audits.

    Legal Agent
    0 min
    Agent timestamps consent events

    The agent creates a Keap note with a precise consent timestamp whenever a contact opts in, giving legal an auditable trail without any manual record-keeping.

+ 100s of other Keap automations
Average monthly
13 hrs / person / month
Average monthly
13 hrs / person / month
Calculator

Calculate what your team saves

Team size
10 people
Hourly rate
$20 / hr
Hours saved / week
33
Hours saved / year
1,650
Annual ROI
$33,000

Based on Keap's typical team usage — the visible tasks plus a few other automations the agent runs: ~3.3 hrs / person / week of admin work automated.

Connect

How to plug Keap into Actionist

Pick the connection method that suits your environment.

The fastest path to Keap. Actionist's MCP server connects through a secure OAuth handshake — no API tokens to generate, rotate, or store. Your contacts, tags, invoices, and orders are available to the agent the moment you authorise.

1
Open the Apps tab

Find Keap in the Apps library and click Connect. MCP is selected by default.

2
Authorise in Keap

You'll be redirected to Keap's OAuth consent screen. Log in with your Keap account and grant Actionist the requested permissions for contacts, tags, invoices, and orders.

3
Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

43 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

10 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Keap

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.
MCP servers

MCP servers that work with Keap

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.
FAQs

Questions about Keap + Actionist

How do I connect Keap to Actionist?
Open the Apps tab, find Keap, and click Connect. Actionist uses Keap's OAuth2 flow as the recommended path — you'll be redirected to Keap to log in and grant permissions for contacts, tags, invoices, and orders. No API keys to manage. The connection is live in under two minutes.
What permissions does the Keap OAuth connection request?
The OAuth handshake requests read and write access to contacts, companies, tags, notes, invoices, products, ecommerce orders, and files. It does not request access to your Keap billing settings or staff account management. If your role restricts certain objects, the agent will surface a permission error on first use rather than silently failing.
Can Actionist combine Keap with other tools in the same workflow?
Yes — every workflow in the Apps tab shows Keap composed with Gmail, Slack, Google Sheets, HubSpot, Stripe, and other common partners. The agent reads a Keap trigger or contact, then writes to any connected app in the same run. There's no limit on which apps can appear alongside Keap in a single workflow.
What are the most common Keap automation patterns?
The highest-impact patterns are: (1) tag-on-trigger — the agent applies a Keap tag the moment a form submits, email opens, or deal stage changes, enrolling the contact in the right sequence instantly; (2) invoice-on-event — the agent creates a Keap invoice when a project milestone or renewal date fires; (3) contact upsert — the agent runs Find or Create Contact on every inbound lead so duplicates never accumulate. These three patterns cover the bulk of small-business CRM repetition.
How does Actionist avoid creating duplicate Keap contacts?
Use the Find or Create Contact or Create or Update Contact actions — both search by email before writing. If a match is found, the agent updates the existing record; if not, it creates a new one. For bulk imports, always run Find or Create Contact per email rather than a raw Create, and the agent will return the existing contact ID for already-known addresses.
How do I avoid trigger loops when my agent updates Keap contacts?
Two safeguards: first, make any agent-initiated Keap write distinguishable — use a dedicated tag like 'agent-updated' and check for it before processing a trigger, so the agent skips records it already touched. Second, use webhook triggers (New Contact, Updated Contact) rather than polling; Keap fires these once per event, not on a recurring schedule, so there's no polling-induced loop. If your workflow updates a contact and that same update would re-fire the trigger, add an explicit exit condition checking the 'agent-updated' tag.
Does Actionist support Keap's ecommerce features, not just the CRM?
Yes — the agent can create and retrieve ecommerce orders, manage the product catalogue (create, update, delete products), attach products to invoices, and read the full order history for a contact. This means fulfilment triggers, post-purchase tag sequences, and revenue reporting can all be driven from Keap ecommerce events, not just CRM activity.
What happens if the Keap OAuth token expires or is revoked?
Actionist will surface a 401 authentication error on the next Keap action and pause the workflow rather than silently failing. You'll see a banner in the Apps tab prompting you to reconnect. The reconnect flow takes under 60 seconds — click Reconnect, re-authorise in Keap, and all existing workflows resume with the new token automatically. No workflow edits required.