BotPenguin

· #375 most-used

AI chatbot that turns every channel into a 24/7 sales rep

CRMSalesMarketingCommunicationSupportAIAutomation

BotPenguin is a no-code AI chatbot platform that deploys conversational agents across WhatsApp, Facebook, Instagram, Telegram, Microsoft Teams, and your website — all from a single dashboard. Connect it to Actionist and your agents can create and update chatbots, broadcast targeted messages to segmented contacts, read full conversation transcripts, and trigger specific chatflows for individual contacts — turning your BotPenguin account into an orchestrated engagement engine that runs without manual intervention.

Try BotPenguin with Actionist Visit BotPenguin

Average time saved

10 hours

per person · per month

≈ 1 workdays back

Eliminates manual work. Your agent eliminates the manual work of tagging and routing new contacts, drafting and scheduling broadcasts, pulling weekly analytics, and copying conversation data into your CRM.

Schedule

What your BotPenguin agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs

7Agents at work

24/7Always on

Agents

Wed–Fri

Wed

Thu

Fri

10a

11a

12p

Multi-app workflows

BotPenguin × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows

9Apps spanned

~31 hrsSaved / week

6Personas served

For customer success

Featured4 apps

New chat lead routed and logged in 60 seconds

When a website visitor submits their email through BotPenguin, your agent reads the conversation transcript, looks up their history, creates a contact in HubSpot, posts a qualified-lead alert to Slack, and books a discovery call slot on Google Calendar — all before your sales rep has finished their coffee. No lead falls through the bot-to-human gap again.

~12 hrs

Time saved for your team — every week, on autopilot

The flow

Trigger·When a new contact submits their email in a BotPenguin website chat

Trigger

Step 1

Gmail

Watch for lead notification email from BotPenguin

read

Step 2

BotPenguin

Read conversation transcript for the new contact

write

Step 3

BotPenguin

Add 'qualified-lead' tag to the contact

write

Step 4

Slack

Post lead summary with transcript excerpt to #sales-leads

write

Step 5

Google Calendar

Create discovery call event and send invite to contact

Result

Add 'qualified-lead' tag to the contactPost lead summary with transcript excerpt to #sales-leadsCreate discovery call event and send invite to contact

The win

Saved per run

18 min

Runs / week

~40×

Zero leads lost in the bot-to-human handoff

Driven byCustomer Support Agent

ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

Sales
18 min / week
Manual lead qualification
Sales rep reads each BotPenguin chat transcript, decides if the contact is qualified, creates the HubSpot deal, and books a follow-up call — one by one.
Sales Agent
0 min
Agent qualifies and logs every lead instantly
Agent reads the BotPenguin transcript, tags the contact, creates the HubSpot deal at the right stage, and books a calendar slot — all within 60 seconds of the chat ending.
Marketing
13 min / week
Manual broadcast setup
Marketer segments contacts in BotPenguin, drafts the message, schedules the broadcast, then manually checks delivery and engagement metrics after the campaign.
Marketing Agent
0 min
Agent schedules and reports on every broadcast
Agent creates the BotPenguin broadcast from campaign data, schedules it for the optimal time per region, and posts delivery and engagement analytics to the campaign log automatically.
Customer Support
18 min / week
Escalation transcript copy-paste
Support rep manually copies the BotPenguin conversation transcript into the helpdesk ticket every time a chat escalates from bot to human, delaying response time.
Customer Support Agent
0 min
Agent syncs transcripts to helpdesk instantly
Agent retrieves the BotPenguin transcript the moment a conversation escalates, pastes it into the HubSpot ticket, and assigns it to the right rep — before the customer has finished their next message.
Human Resources
7 min / week
Candidate chatbot setup
HR coordinator manually creates a BotPenguin chatbot for each open role, configures the screening questions, and links it to the job listing page — a 20-minute task per role.
Human Resources Agent
0 min
Agent provisions role-specific bots on demand
Agent creates a BotPenguin chatbot for each new job posting with pre-configured screening questions pulled from the role template, ready to collect applications the moment the listing goes live.
Finance
13 min / week
Broadcast ROI reconciliation
Finance analyst manually cross-references BotPenguin campaign analytics with HubSpot conversion data each month to calculate broadcast ROI for the board report.
Finance Agent
0 min
Agent calculates and logs campaign ROI automatically
After each BotPenguin broadcast, agent fetches delivery analytics, looks up deal conversions in HubSpot, and appends the full ROI calculation to the finance tracking sheet within minutes.
Operations
25 min / week
Bot health manual audit
Ops team manually logs into BotPenguin each quarter to check which chatbots are inactive, which channels are misconfigured, and which flows have broken references.
Operations Agent
0 min
Agent runs automated bot health checks
Agent lists all BotPenguin chatbots on a schedule, flags inactive or misconfigured bots, and creates remediation tasks in the project management tool — no dashboard login required.
Legal
6 min / week
Chatbot consent audit
Legal team manually reviews BotPenguin chatbot welcome messages each quarter to verify GDPR consent language is current and matches the latest privacy policy wording.
Legal Agent
0 min
Agent checks and updates consent messaging
When the privacy policy is updated, agent retrieves all BotPenguin chatbot configurations, flags any with outdated consent language, and queues update tasks so legal reviews specific bots rather than all 20.

+ 100s of other BotPenguin automations

Average monthly

10 hrs / person / month

Average monthly

10 hrs / person / month

Calculator

Calculate what your team saves

Team size

10 people

Hourly rate

$20 / hr

Hours saved / week

Hours saved / year

1,250

Annual ROI

$25,000

Based on BotPenguin's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug BotPenguin into Actionist

Pick the connection method that suits your environment.

The fastest way to connect BotPenguin — install the MCP server in one click and your agent gains full access to contacts, chatbots, conversations, broadcasts, and analytics through a single permissioned handshake. No token juggling, no webhook config, no manual polling.

Open the Apps tab

Find BotPenguin in the Apps library and click Connect. MCP is selected by default.

Authorise in BotPenguin

You'll be redirected to BotPenguin's OAuth screen. Log in with your account credentials and grant Actionist read/write access to contacts, chatbots, and analytics.

Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

22 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

7 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with BotPenguin

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.

MCP servers

MCP servers that work with BotPenguin

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.

FAQs

Questions about BotPenguin + Actionist

What BotPenguin channels can Actionist agents interact with?

Your agent can manage chatbots and contacts across all BotPenguin-supported channels: website chat widget, WhatsApp Business, Facebook Messenger, Instagram, Telegram, and Microsoft Teams. Channel assignment happens at the chatbot level — when your agent creates or updates a chatbot, it specifies which channel it belongs to.

Can Actionist trigger a specific chatflow for an individual contact?

Yes. Your agent can call the 'Trigger chatflow for contact' action to manually invoke any BotPenguin chatflow for a specific contact. This is how you enroll individual users into onboarding sequences, re-engagement drips, or milestone flows based on external events like a CRM deal closing or a product usage threshold being crossed.

Will my agent create duplicate contacts if someone already exists in BotPenguin?

Before creating a contact, your agent can use the 'Get contact' action to look up the email or channel identifier and check whether a record already exists. If it does, the agent will update the existing contact's attributes rather than creating a duplicate. Building a lookup-before-create pattern into your workflows keeps your BotPenguin contact database clean.

What permissions does the BotPenguin connection need?

The MCP connection requests read/write access to contacts, chatbots, conversations, broadcasts, campaigns, and analytics. If your workflows only need read access — for example, pulling transcripts or analytics — you can request a read-only API token instead and use that via the API Token connection method. Never share owner-level credentials; create a dedicated integration account in BotPenguin if your plan supports it.

Can my agent read full conversation transcripts, including bot messages?

Yes. The 'Get conversation' action returns the complete conversation transcript including every message sent by the bot, the contact, and any human agents who joined the chat. Transcripts include timestamps and the source channel. This is useful for sentiment analysis, quality audits, and automatically syncing chat history to your helpdesk when a conversation escalates.

How do scheduled broadcasts work when run by an agent?

Your agent can use the 'Schedule broadcast' action to queue a message for a specific future date and time. BotPenguin handles delivery on its end at the scheduled time — your agent doesn't need to stay active. If you want time-zone-aware delivery, have your agent create separate broadcasts per region with staggered schedules. The 'Get analytics summary' action can retrieve delivery results after the campaign runs.

How do I avoid my agent and BotPenguin chatflows conflicting with each other?

BotPenguin's chatflows and Actionist agents occupy different parts of the stack: chatflows run inside BotPenguin and handle the conversation logic, while your Actionist agent operates via the API to manage contacts, trigger flows, and read data. To prevent conflicts, use contact tags and attributes as the handoff signal — your agent sets a tag when it takes an action, and your chatflows check that tag before firing. Avoid having both a chatflow and an agent agent send messages to the same contact at the same time.

What happens if BotPenguin's API is unavailable when my agent tries to act?

Actionist retries transient API errors automatically with exponential backoff. If BotPenguin returns a persistent error, your agent will surface it as a failed action in the run log with the full error message. For broadcast or chatflow triggers that are time-sensitive, set up a Slack or email alert on your workflow to notify you if a BotPenguin action fails so you can intervene manually. Check BotPenguin's status page for any active incidents before re-running.