ProfitWell
· #335 most-usedSubscription intelligence that acts — not just reports
ProfitWell (now Paddle Metrics) turns your subscription data into a live command centre for MRR, churn, LTV, and cohort retention. Connect it to Actionist and your agents stop waiting for weekly reports — they pull real-time metrics, detect at-risk accounts the moment Retain flags them, sync subscription changes across your stack, and trigger precision retention campaigns before a customer even considers leaving.
Eliminates manual work. ProfitWell agents eliminate the recurring work of exporting MRR breakdowns, triaging at-risk accounts from Retain, and logging churn reasons — activities that consumed 3+ hours weekly across revenue, retention, and analytics teams.
What your ProfitWell agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
ProfitWell × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Flag at-risk accounts and alert CSM team
The moment ProfitWell Retain flags a subscriber as at-risk, the agent reads their subscription details and LTV, creates a priority task in the CSM queue with full context, and posts an alert to Slack — all before the customer even considers reaching out. Your team acts on churn signals the same hour they appear, not the following Monday.
Time saved for your team — every week, on autopilot
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales18 min / weekManual trial expiry tracking
Rep scans ProfitWell daily, identifies trials expiring in 7 days, and manually queues follow-up tasks — missing accounts when volume spikes.
Sales Agent0 minAutomated trial expiry workflowAgent fires the moment a trial enters its final 7 days, creates a prioritised task in the rep's queue, and sends a personalised conversion email — zero manual monitoring.
- Marketing13 min / weekWeekly cohort retention export
Analyst logs into ProfitWell, exports cohort data, pastes it into the campaign attribution sheet, and reformats charts for the weekly growth meeting.
Marketing Agent0 minAutomated retention curve digestAgent fetches cohort retention curves each Monday and appends the formatted data to the Google Sheet before the analyst arrives, ready for the meeting.
- Customer Support18 min / weekManual billing ticket context lookup
Support rep opens ProfitWell separately, looks up the customer's plan and payment history, then copies the details into the ticket before responding.
Customer Support Agent0 minAutomatic ticket enrichmentAgent reads subscription details the moment a billing ticket opens and appends plan, status, and next billing date to the ticket — rep has full context before typing a word.
- Human Resources7 min / weekManual revenue-to-headcount sizing
HR lead pulls the latest MRR from ProfitWell, divides by target revenue-per-head ratio, and manually updates the hiring plan spreadsheet each quarter.
Human Resources Agent0 minAutomated headcount metric refreshAgent reads current MRR and customer count from ProfitWell and updates the hiring plan model automatically each quarter so HR always plans against live revenue.
- Finance13 min / weekMonthly MRR reconciliation
Finance analyst exports MRR, churn, and expansion metrics from ProfitWell, reconciles them against Stripe data, and pastes results into the board reporting template.
Finance Agent0 minAutomated MRR reconciliationAgent pulls daily metric breakdowns from ProfitWell and Stripe, reconciles the figures, and writes results to the board deck template — no manual export needed.
- Operations25 min / weekNightly subscription sync audit
Ops engineer runs a nightly script to find subscriptions updated in Stripe but not reflected in ProfitWell, then manually corrects the discrepancies the next morning.
Operations Agent0 minReal-time subscription syncAgent listens for plan-change events in Stripe and immediately syncs the updated subscription to ProfitWell — discrepancies never accumulate to a nightly backlog.
- Legal6 min / weekManual cancellation record retrieval
Paralegal opens ProfitWell, finds the account, exports the subscription and cancellation history as a PDF, and attaches it to the compliance ticket manually.
Legal Agent0 minAutomated compliance record pullAgent fetches subscription details and cancellation records from ProfitWell the moment a compliance ticket is opened and attaches them to the ticket automatically.
Calculate what your team saves
Based on ProfitWell's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.
How to plug ProfitWell into Actionist
Pick the connection method that suits your environment.
Connect ProfitWell via the Actionist MCP server for frictionless access to every metric, subscription, and Retain event — Actionist handles token management, API versioning, and rate limiting automatically.
Find ProfitWell in the Apps library and click Connect. MCP is selected by default.
Actionist opens a ProfitWell authorisation window. Accept the permissions prompt to grant read and write access to your subscription and metric data.
Actionist runs a read-only call to verify the handshake. You're ready.
15 actions your agent can call
Read and write operations available to your Actionist agent.
6 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
Skills that pair with ProfitWell
Reusable agent skills that work well alongside this app.
MCP servers that work with ProfitWell
Connect Actionist to MCP servers built for or around this app.