WhatsApp Business Cloud
· #100 most-usedReach 2 billion customers where they already are
WhatsApp Business Cloud is Meta's official cloud-hosted API for building scalable, enterprise-grade customer messaging directly on WhatsApp. Connect your agent and it can send rich messages, react to inbound events in real time, fire pre-approved templates at scale, and close the loop on interactive replies — all without managing your own server infrastructure. The result: customer communication that feels instant and personal, handled automatically across Sales, Support, Marketing, and Operations.
Eliminates manual work. The agent eliminates manual message drafting, copy-pasting phone numbers, chasing delivery confirmations, and switching between WhatsApp Web and CRM tabs — work that adds up to 9 hours per week for a 10-person team.
What your WhatsApp Business Cloud agent runs on autopilot
A week of scheduled jobs your Actionist agent will execute on your behalf.
WhatsApp Business Cloud × every other app you use
End-to-end automations that span multiple apps — each one a real business outcome.
Instant WhatsApp Support Triage
The moment a customer messages your WhatsApp Business number, the agent reads the content, classifies the intent, logs a Zendesk ticket with the full transcript, and sends the customer a personalised acknowledgement with their ticket ID — all in under five seconds. No customer waits in silence, and no message slips through during busy periods. Your support team opens Zendesk to an already-triaged queue, not a chaotic inbox.
Savings
What your team gets back — two angles: what you stop doing manually, and what that's worth.
What you do manually today
What your agent runs for you
- Sales19 min / weekManual lead follow-up messages
Reps copy-paste follow-up texts into WhatsApp Web one contact at a time after each demo, eating up pre-close selling time.
Sales Agent0 minAgent sends personalised follow-ups instantlyWhen a deal moves to 'demo done' in the CRM, the agent fires a personalised WhatsApp message within 60 seconds — rep stays focused on the next call.
- Marketing14 min / weekManual broadcast scheduling
Campaign managers export contact lists, import them into a WhatsApp tool, manually schedule broadcasts, and chase approval before each send.
Marketing Agent0 minAutomated template broadcasts at scaleThe agent pulls the approved segment, checks template status, and fires the campaign to thousands of contacts — scheduled or triggered — without any manual intervention.
- Customer Support19 min / weekManually replying to every WhatsApp message
Support agents scan WhatsApp Business app throughout the day, drafting replies and routing conversations to colleagues by hand.
Customer Support Agent0 minAgent triages, replies, and routes instantlyThe agent classifies every inbound message, sends an immediate acknowledgement, and routes the conversation to the right queue — human agents only handle what needs a human.
- Human Resources8 min / weekSending interview reminders manually
Recruiters message each candidate individually on WhatsApp the day before an interview to confirm attendance, spending 20–30 minutes on scheduling admin.
Human Resources Agent0 minAgent sends and confirms automatically24 hours before each scheduled interview, the agent sends a confirmation message with button options; replies update the ATS with no recruiter action required.
- Finance14 min / weekChasing invoice payments by message
Finance staff manually text overdue clients on WhatsApp with invoice details and payment links, repeating the process for each outstanding balance.
Finance Agent0 minAgent sends tiered payment remindersThe agent sends a WhatsApp payment reminder at 3 days, 1 day, and day-of due date, each with a one-click payment link — reducing days-to-collect without staff involvement.
- Operations30 min / weekNotifying field teams by hand
Operations managers individually message field staff on WhatsApp when job assignments change, urgent alerts surface, or delivery windows shift.
Operations Agent0 minAgent pushes real-time operational alertsJob changes, priority flags, and scheduling updates trigger instant WhatsApp messages to the right field staff the moment the source system updates.
- Legal6 min / weekManually sending contract signing nudges
Legal coordinators message counterparties on WhatsApp to chase outstanding e-signature requests, tracking responses in a spreadsheet.
Legal Agent0 minAgent sends and tracks signing remindersWhen an e-signature request ages past 48 hours, the agent sends an automated WhatsApp nudge with the signing link and logs the contact attempt in the contracts tracker.
Calculate what your team saves
Based on WhatsApp Business Cloud's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.8 hrs / person / week of admin work automated.
How to plug WhatsApp Business Cloud into Actionist
Pick the connection method that suits your environment.
Connect via the WhatsApp Business Cloud MCP server for the fastest setup — Actionist handles the Meta API authentication handshake and webhook registration automatically, so you're sending and receiving messages in under two minutes.
Find WhatsApp Business Cloud in the Apps library and click Connect. MCP is selected by default.
A Meta OAuth window opens. Log in with the account that manages your WhatsApp Business Account (WABA), grant the requested permissions (whatsapp_business_messaging and whatsapp_business_management), and select the phone number to connect.
Actionist runs a read-only call to verify the handshake. You're ready.
16 actions your agent can call
Read and write operations available to your Actionist agent.
7 events your agent can react to
Events your agent watches for, and the actions it kicks off in response.
Skills that pair with WhatsApp Business Cloud
Reusable agent skills that work well alongside this app.
MCP servers that work with WhatsApp Business Cloud
Connect Actionist to MCP servers built for or around this app.
Send WhatsApp messages, images, and links by scanning a QR code once — no API key management required. Ideal for personal or small-team automation where simplicity beats configuration.
Send WhatsApp messages directly from Actionist, Claude Code, and Codex via MCP — purpose-built for developer-driven messaging automation.
Read messages from the local WhatsApp database and send via WhatsApp Web on macOS — useful for extracting conversation history or automating sends without the Cloud API.