Flodesk

Flodesk

· #50 most-used

Beautiful email marketing that converts — now fully automated

EmailMarketingAutomationCommunicationSales

Flodesk is the email marketing platform built for design-forward brands: drag-and-drop forms, stunning campaign templates, and subscriber automation that rivals tools costing three times as much. Connect it to Actionist and your agents can upsert subscribers, move contacts between segments, enrol leads into drip workflows, and react to opt-outs — all triggered by events happening elsewhere in your stack, in seconds.

Average time saved
10 hours
per person · per month
1 workdays back

Eliminates manual work. Agents eliminate the manual work of moving subscribers between Flodesk segments and workflows after every CRM update, purchase event, or support escalation.

Schedule

What your Flodesk agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Mon
Tue
Wed
Thu
Fri
7am
8am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
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Agents
Multi-app workflows

Flodesk × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~57 hrsSaved / week
6Personas served
customer-success★ FeaturedSaves 45m saved · runs ~15× /week

Churn signal to re-engagement sequence

When a support email flags a subscriber as frustrated, your agent looks up their Flodesk record to see where they are in the onboarding sequence, pulls them out of any promotional workflow to prevent a tone-deaf discount landing on top of a complaint, and adds them to the 'Customer Recovery' segment — all before the support rep has finished typing their first reply. The right message goes out at the right moment, and the rep gets a Slack note with full email history so the call lands with context.

Trigger: When a Gmail message is received with the subject line containing 'cancellation' or 'refund'
Step 1 trigger
Gmail
Detect cancellation or refund email
Step 2 read
Flodesk
Find subscriber by email address
Step 3 write
Flodesk
Add subscriber to Customer Recovery segment
Step 4 write
Slack
Post lead-risk card to #customer-success
Step 5 write
Google Calendar
Book 15-minute recovery call on CSM calendar
Right message before the door closes
Savings

What this looks like for your team

The comparison strip shows real manual tasks your agent replaces. The calculator translates that into your team's numbers.

Without Actionist
With Flodesk agent
  • Sales
    Manual post-close enrolment
    Sales reps copy closed-won emails into Flodesk and manually add them to the onboarding workflow after every deal — 18 minutes of admin per close.
    18 min/week
    Sales Agent
    Agent enrols on deal close
    The agent detects the CRM status change and adds the new customer to the correct Flodesk workflow within 60 seconds of the deal closing.
  • Marketing
    Segment list maintenance
    Marketers export CRM lists and manually import them into Flodesk segments before every campaign send, spending 13 minutes every campaign cycle.
    13 min/week
    Marketing Agent
    Agent syncs segments automatically
    The agent watches CRM lead-score changes and adds contacts to the matching Flodesk segment the moment they qualify, no import required.
  • Customer Support
    Opt-out suppression sync
    Support agents manually cross-reference unsubscribe notifications with the CRM and ad platforms to suppress contacts — a slow 18-minute process per batch.
    18 min/week
    Customer Support Agent
    Agent propagates opt-outs instantly
    When a Flodesk unsubscribe fires, the agent updates the CRM, removes the contact from active sequences, and appends the address to the ad-platform suppression list in under a minute.
  • Human Resources
    New-hire newsletter enrolment
    HR coordinators manually add new employee emails to the internal-comms Flodesk list on each start date — easy to forget, impossible to audit.
    7 min/week
    Human Resources Agent
    Agent enrols on first day
    The agent watches the onboarding sheet for new rows and upserts each hire in Flodesk with department and start-date fields before their first login.
  • Finance
    Payment-to-upsell handoff
    Finance team manually notifies marketing when invoices are paid so the buyer can be moved to a post-purchase email sequence — a 13-minute coordination loop.
    13 min/week
    Finance Agent
    Agent moves buyer at payment
    The agent detects the paid invoice event and moves the customer out of dunning emails and into the upsell workflow in Flodesk without any human relay.
  • Operations
    Cross-tool subscriber audit
    Ops reviews subscriber state across Flodesk and CRM monthly to find mismatches — a 25-minute spreadsheet exercise with no guarantee of accuracy.
    25 min/week
    Operations Agent
    Agent maintains list parity
    The agent syncs subscriber status between Flodesk and the CRM on every trigger event, keeping both systems in lockstep without a reconciliation run.
  • Legal
    GDPR erasure opt-out step
    Legal manually unsubscribes contacts in Flodesk as one step in a GDPR deletion request workflow — a 6-minute task that's easy to miss under time pressure.
    6 min/week
    Legal Agent
    Agent unsubscribes on erasure request
    The agent picks up the erasure ticket and calls Unsubscribe Subscriber in Flodesk within seconds, generating an audit timestamp before the legal team has finished reading the request.

+ 100s of other automations your agent handles

Average monthly savings
10 hours / person
ROI calculator

See what your team gets back

Team size
10 people
Fully-loaded rate
$20 / hour
Hours / week
25
Hours / year
1,250
Annual ROI
$25,000

Baseline: 2.5 hrs saved per person per week, across the full Flodesk automation set.

Connect

How to plug Flodesk into Actionist

Pick the connection method that suits your environment.

The fastest path. Connect Flodesk through the MCP server and the agent reaches your subscriber lists, segments, and workflows via a permissioned OAuth handshake — no API tokens to rotate, no credentials to store.

1
Open the Apps tab

Find Flodesk in the Apps library and click Connect. MCP is selected by default.

2
Authorise in Flodesk

You'll be redirected to Flodesk's OAuth screen. Log in and grant Actionist read/write access to your subscribers and segments.

3
Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Read the Flodesk docs →
Actions

15 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

6 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with Flodesk

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.
MCP servers

MCP servers that work with Flodesk

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.
FAQs

Questions about Flodesk + Actionist

Which Flodesk objects can the agent read and write?
The agent can read subscriber records (email, name, status, custom fields, segment memberships) and write to those same fields. It can also enrol subscribers into workflows, add or remove them from segments, and trigger unsubscribes. It cannot create or modify the email templates, campaign designs, or form embeds themselves — those stay in the Flodesk editor.
How do I connect Flodesk to Actionist?
Go to the Apps tab, find Flodesk, and click Connect. Choose MCP for the smoothest setup — the agent walks you through an OAuth handshake with Flodesk, no manual token handling. If your environment blocks OAuth, switch to the API Token method and paste the token from Flodesk → Account → Integrations → API.
Can the agent trigger on new subscribers arriving from any source?
Yes. The Subscriber Created trigger fires regardless of how the subscriber was created — via Flodesk form embed, API import, manual add, or Zapier. The webhook fires within seconds of creation, so the agent can enrich, segment, or notify before the welcome email has even been queued.
Will the agent cause a trigger loop if it adds someone to a segment that fires a trigger?
No loop is possible with the current trigger set: Subscriber Added to Segment fires on a subscriber being added, not on every write the agent makes. The agent's own Create/Update Subscriber calls do not re-fire the Subscriber Created trigger for existing contacts. To be safe, set a condition in your workflow that checks a custom field (e.g. 'agent-processed: true') before taking action, so a re-run on an already-processed subscriber is a no-op.
How many subscribers can the agent process at once?
Flodesk's API is rate-limited to 100 requests per minute for standard accounts. For bulk operations — like importing a 5,000-row event attendee list — the agent batches writes with a short delay between calls automatically. For single-event triggers (a new subscriber, a deal closing), the agent operates well within the limit.
What happens if I disconnect Flodesk from Actionist?
Active workflows that use Flodesk actions will fail gracefully — each step returns an error that Actionist logs without crashing the whole run. The agent will not retry Flodesk calls until you reconnect. Subscriber data in Flodesk itself is untouched; disconnecting Actionist has no effect on your lists or scheduled campaigns.
Can the agent unsubscribe a contact across all segments at once?
Yes. Unsubscribe Subscriber marks the contact as globally unsubscribed in Flodesk, honouring the opt-out across every segment and workflow simultaneously. You do not need to call Remove Existing Subscriber From Segment for each segment separately — a single Unsubscribe call suppresses the contact from all future sends.
Does the agent respect custom fields I've defined in Flodesk?
Yes. When using Create/Update Subscriber, the agent can write values to any custom fields you have defined in your Flodesk account — pass the field name exactly as it appears in Flodesk (case-sensitive). Reading subscriber records via Find a Subscriber by Email Address also returns all custom field values, which the agent can use in downstream logic.