LeadConnector

LeadConnector

· #23 most-used

The CRM that runs your whole agency — contacts to campaigns to cash

CRMMarketingAutomationSalesEmailCommunicationSchedulingFormsAnalytics

LeadConnector is the all-in-one CRM and marketing automation platform powering GoHighLevel — built for agencies managing dozens of client sub-accounts, pipeline stages, contact sequences, and SMS/email campaigns from a single dashboard. Connect it to Actionist and your agents can create contacts, move pipeline opportunities, send personalised SMS and email, enroll leads in sequences, book appointments, and react to every inbound signal — all in plain language, all without touching the GoHighLevel UI manually. The result: your agency's entire client-communication machine runs on autopilot, with your team focused on strategy instead of repetitive data entry.

Average time saved
10 hours
per person · per month
1 workdays back

Eliminates manual work. Agents eliminate manual contact updates, workflow enrollments, appointment bookings, and pipeline stage changes that otherwise consume reps and ops staff throughout the day.

Schedule

What your LeadConnector agent runs on autopilot

A week of scheduled jobs your Actionist agent will execute on your behalf.

28Scheduled jobs
7Agents at work
24/7Always on
Mon
Tue
Wed
Thu
Fri
7am
8am
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10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
6pm
Agents
Multi-app workflows

LeadConnector × every other app you use

End-to-end automations that span multiple apps — each one a real business outcome.

6Workflows
9Apps spanned
~69 hrsSaved / week
6Personas served
customer-success★ FeaturedSaves 1h 30m · runs ~8× /week

Inbound churn signal → full client rescue playbook

When a support email lands flagging dissatisfaction, your agent fetches the client's full LeadConnector contact — plan tier, last appointment, open opportunities — then updates their record with a 'churn-risk' tag, books a retention call on their assigned manager's calendar, and fires a personalised 'we're on it' reply via Slack before any human has even opened their inbox. The entire triage-to-rescue sequence runs in under two minutes, turning a slow-burn churn signal into a logged, owned, time-stamped rescue operation.

Trigger: When a client sends a support email flagging dissatisfaction or cancellation intent
Step 1 trigger
Gmail
Receive and parse inbound support email
Step 2 read
Leadconnector
Fetch full client contact record
Step 3 write
Leadconnector
Add 'churn-risk' tag and log activity note
Step 4 write
Slack
Alert account manager with client context
Step 5 write
Google Calendar
Book retention call with assigned manager
Zero missed churn signals
ROI

Savings

What your team gets back — two angles: what you stop doing manually, and what that's worth.

Without Actionist

What you do manually today

With Actionist

What your agent runs for you

  • Sales
    18 min / week
    Manual pipeline updates

    Reps spend 15–20 minutes daily dragging opportunities between stages and adding notes after every call.

    Sales Agent
    0 min
    Auto-stage advancement on every signal

    Agent moves the opportunity the moment a call ends or a form is signed — the pipeline is always accurate without rep effort.

  • Marketing
    13 min / week
    Manual sequence enrollment

    Marketers manually add contacts to drip campaigns after each campaign trigger, risking delays and missed enrollments.

    Marketing Agent
    0 min
    Instant workflow enrollment on every tag or event

    Agent enrolls contacts in the right LeadConnector sequence the instant the qualifying event fires — zero manual list management.

  • Customer Support
    18 min / week
    Manual churn-risk tagging

    Support reps read through tickets and manually tag at-risk contacts, usually hours after the signal was sent.

    Customer Support Agent
    0 min
    Real-time churn-risk detection and tagging

    Agent flags, tags, and escalates churn signals within seconds of an inbound message — rescue playbook runs before any rep reads the ticket.

  • Human Resources
    7 min / week
    Candidate contact management

    HR manually creates and updates LeadConnector contacts for candidates, duplicating effort across the ATS and CRM.

    Human Resources Agent
    0 min
    Automated candidate contact sync

    Agent creates and updates LeadConnector contacts from ATS events, keeping candidate records current across both platforms automatically.

  • Finance
    13 min / week
    Monthly revenue reconciliation

    Finance manually exports pipeline data from LeadConnector and cross-references it against invoices to find discrepancies.

    Finance Agent
    0 min
    Automated pipeline-to-invoice reconciliation

    Agent queries all Closed Won opportunities and reconciles values against billing records at month-end — discrepancies filed as issues automatically.

  • Operations
    25 min / week
    Manual sub-account setup

    Ops manually provisions each new client sub-account, clones templates, and configures settings — a 2-hour process per client.

    Operations Agent
    0 min
    One-click sub-account provisioning

    Agent reads the client onboarding sheet and provisions the full LeadConnector sub-account with templates and settings in under ten minutes.

  • Legal
    6 min / week
    Opt-out compliance logging

    Legal manually audits SMS opt-outs from LeadConnector conversations to build TCPA compliance records each quarter.

    Legal Agent
    0 min
    Automated opt-out logging and tagging

    Agent detects every STOP reply, halts all sequences, tags the contact, and writes the timestamp to the compliance sheet — audit-ready at all times.

+ 100s of other LeadConnector automations
Average monthly
10 hrs / person / month
Average monthly
10 hrs / person / month
Calculator

Calculate what your team saves

Team size
10 people
Hourly rate
$20 / hr
Hours saved / week
25
Hours saved / year
1,250
Annual ROI
$25,000

Based on LeadConnector's typical team usage — the visible tasks plus a few other automations the agent runs: ~2.5 hrs / person / week of admin work automated.

Connect

How to plug LeadConnector into Actionist

Pick the connection method that suits your environment.

The fastest path for most agencies. Install LeadConnector's MCP server in one click and Actionist reaches your GoHighLevel account through a permissioned OAuth handshake — no tokens to rotate, no API keys to manage, sub-account switching built in.

1
Open the Apps tab

Find LeadConnector in the Apps library and click Connect. MCP is selected by default.

2
Authorise in LeadConnector

You'll be redirected to the GoHighLevel OAuth screen. Select the agency account or sub-account you want Actionist to access, then click Allow. Actionist receives a scoped token covering contacts, opportunities, calendars, and workflows.

3
Test the connection

Actionist runs a read-only call to verify the handshake. You're ready.

Actions

17 actions your agent can call

Read and write operations available to your Actionist agent.

Triggers

6 events your agent can react to

Events your agent watches for, and the actions it kicks off in response.

Skills

Skills that pair with LeadConnector

Reusable agent skills that work well alongside this app.

No paired skills curated yet. Add this app to your agent to discover what fits.
MCP servers

MCP servers that work with LeadConnector

Connect Actionist to MCP servers built for or around this app.

No MCP servers indexed for this app yet.
FAQs

Questions about LeadConnector + Actionist

What is LeadConnector and how does it relate to GoHighLevel?
LeadConnector is the CRM and marketing automation engine that powers GoHighLevel — the same platform, presented under the white-label brand agencies use to serve clients. When you connect LeadConnector to Actionist, your agents can operate across your entire GoHighLevel agency account: contacts, pipelines, calendars, SMS/email, and workflows, all from the same agent conversation.
Can my agent work with custom fields on contacts and opportunities?
Yes. LeadConnector's custom fields are fully accessible via the API — your agent can read and write any field you've defined, whether that's 'Budget Range', 'Industry', 'Preferred Contact Time', or anything else. Reference the field key exactly as it appears in your GoHighLevel field settings and the agent will map to it correctly.
How do tags work and can the agent add or remove them?
Tags in LeadConnector are free-form labels you attach to contacts for segmentation and automation routing. Your agent can add or remove any tag in a single action call — and because tag changes trigger LeadConnector's own automations, adding a tag via Actionist can cascade into an entire workflow enrollment, all driven from a single agent instruction.
Can the agent trigger or stop LeadConnector workflows based on events in other apps?
Exactly what it's built for. When an event fires in Gmail, Slack, Stripe, or a form submission, the agent can enroll or stop workflows for the matched LeadConnector contact within seconds. Use the 'Add Lead to Workflow' action to start a sequence and 'Stop All Workflows for Lead' to halt every active one — for example, the moment a deal closes or a contact opts out.
How do I avoid duplicate contacts when syncing leads from multiple sources?
Use the 'Search Contacts' action before creating a new record. The agent queries by email or phone, and if a match exists it calls 'Add/Update Contact' to merge the new data into the existing record rather than creating a duplicate. Build this lookup-first pattern into any intake workflow where leads arrive from forms, ads, or third-party tools simultaneously.
Can my agent manage multiple client sub-accounts from one connection?
Yes, if you authenticate via the agency-level OAuth (MCP recommended path), your agent can address any sub-account by referencing the location ID in each call. If you're using API tokens, each token is scoped to one location — connect multiple tokens in Actionist to operate across several sub-accounts from the same agent.
What rate limits should I be aware of when running high-volume automations?
GoHighLevel enforces rate limits at the API level — typically 100 requests per 10 seconds per location for standard accounts. For bulk operations like syncing thousands of contacts, build in short pauses between batches and use the 'Search Contacts' action to batch-check before writing. Enterprise plans carry higher limits; contact GoHighLevel support for your account's current threshold.
How does the Pipeline Stage Changed trigger prevent infinite loops?
The 'Pipeline Stage Changed' webhook fires when a stage is set externally or manually — but does not re-fire if Actionist itself triggers the change in the same run. To be safe, include a stage guard in your agent logic: read the current stage first and only write an update if the target stage is different, preventing the agent from perpetually re-triggering itself on a stage it already set.